Privacy Policy

Introduction

This Privacy Policy explains how Heron Foods Limited (“Heron Foods”, “we”, “our” or “us”) collects, uses, stores and protects your personal information when:

• You visit our website
• You shop in our stores
• You contact our Customer Services team
• You enter competitions or promotions
• You sign up to receive marketing communications

Heron Foods Limited is the Data Controller responsible for your personal information.
We are committed to protecting your privacy and handling your personal information in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We may update this Privacy Policy from time to time. Any changes will be published on this page.

Information We Collect

Depending on how you interact with us, we may collect the following information:

Information you provide

• Name
• Postal address
• Email address
• Telephone number
• Marketing preferences
• Customer feedback, comments and enquiries
• Information provided when entering competitions or promotions

Information about your interactions with us

• Purchase history
• Payment information where required
• Records of customer service enquiries
• CCTV footage when visiting our stores

Information collected when using our website

• IP address (anonymised where applicable)
• Device and browser information
• Website usage and browsing activity
• Location and traffic data

For more information about how we use cookies, please see our Cookie Policy.

Special Category Information

In certain circumstances we may collect more sensitive information, including:

• Accident and incident reports
• Information relating to legal claims
• Information required to investigate criminal activity in our stores

How We Collect Information

We usually collect information directly from you when you:

• Contact Customer Services
• Complete a form on our website
• Enter a competition or promotion
• Sign up for marketing communications
• Shop in our stores

We may also collect information automatically through website cookies, analytics tools and in-store CCTV systems.

How We Use Your Information

We use your information to:

• Process purchases, refunds and other transactions
• Respond to customer enquiries and complaints
• Send marketing communications where you have agreed to receive them
• Contact you about competitions or prizes
• Carry out market research and customer surveys
• Improve our products, services and website
• Maintain the safety and security of our stores
• Prevent theft, fraud and other criminal activity
• Meet our legal and regulatory obligations
• Defend or pursue legal claims where necessary

Our Legal Basis for Processing Information

We only process your personal information where we have a lawful reason to do so. These reasons may include:

• Performing a contract with you, such as processing a purchase or refund
• Your consent, for example when you sign up for marketing communications
• Compliance with legal obligations
• Our legitimate business interests, including customer service, security and improving our services
• Protecting your vital interests in emergency situations

Marketing Communications

With your consent, we may send you information about:

• Promotions and offers
• New products
• Competitions
• Customer surveys

You can withdraw your consent or unsubscribe from marketing communications at any time by following the instructions included in our messages or by contacting Customer Services.

Sharing Your Information

We do not sell your personal information to third parties.
We may share your information with trusted service providers who help us operate our business, including providers of:

• Marketing services
• Market research
• Website services
• Payment processing
• Customer service support

We may also share information:

• Where required by law
• To protect our legal rights
• If all or part of our business is sold or transferred

Any organisations acting on our behalf are only permitted to use your information for the specific services they provide to us.

Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our website.
For further information, please see our Cookie Policy.

Third-Party Websites and Social Media

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend that you review their privacy policies before providing any personal information.
If you interact with Heron Foods through social media platforms, information you share may also be visible to the social media provider and other users in accordance with their own privacy policies.

Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse or disclosure.
Access to personal information is limited to employees, contractors and service providers who need it to carry out their duties.
We have procedures in place to deal with suspected data breaches and will notify affected individuals and regulators where required by law.

How Long We Keep Your Information

We will only keep your personal information for as long as necessary to fulfil the purpose for which it was collected and to meet our legal obligations.
In most cases, customer information will be retained for no longer than six years following our last interaction with you.
Competition entry information will normally be deleted six months after the competition has closed.
Where possible, information may be anonymised and retained for analysis and reporting purposes.

Your Rights

You have a number of rights under data protection legislation, including the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information
• Restrict how your information is used
• Object to certain types of processing
• Transfer your data to another organisation
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:
Email
info@heronfoods.com

Post

Customer Services
Heron Foods Limited
Jackson Way
Melton
East Yorkshire
HU14 3HJ

Complaints

If you are unhappy with how we have handled your personal information, you have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection.

Last updated: July 2026