
Our nominated charity
Cash for Kids is our nominated charity. We support its work by raising awareness, taking part in fundraising activities and encouraging colleagues and customers to get involved in local appeals. The money raised helps Cash for Kids provide grants, essential items, specialist equipment and practical support to children and young people who need it most. Our support is focused on making a positive difference in the communities we serve.
What ‘Cash for Kids’ fund
- Essential items for children experiencing poverty, including beds and bedroom items, clothing, school uniform, white goods and study equipment.
- Support for mental health and wellbeing, such as counselling, therapy, bereavement support and sensory equipment.
- Sports and physical wellbeing, including equipment, kit, venue hire, volunteer coaching and transport.
- Specialist equipment for children with disabilities or life-limiting illnesses, including mobility aids, specialist beds, communication aids and sensory equipment.
- Educational materials, activities and opportunities that help disadvantaged children participate and develop essential skills.
- Projects that promote equality, diversity and inclusion and benefit children in the wider community.
Can customers apply for support via Cash for Kids?
Applicants should visit the Cash for Kids grants page, select the appropriate grant and check the current eligibility criteria before applying. Applications must be submitted online and funding is not guaranteed.