At White Rabbit we’re on a mission to bring joy to gluten‑free Italian food. Co‑founded by an Italian chef, we’ve used traditional recipes, our signature 24-hour slow-proved sourdough and high-quality ingredients to create delicious gluten free pizza, pastas and more. We even built our own dedicated gluten free bakery in the UK to deliver on our promise to make compromise free food.
We are proud to be the number 1 gluten free pizza brand in the UK*
Discover our gluten free Italian range:
• Gluten‑free sourdough pizzas: Margherita, Salami, Vegana, Prosciutto Ham & Mushroom, Chicken & Chorizo, Margherita Pizzetta, Pepperoni Pizzetta
• Gluten‑free breads & sides: Roasted Garlic Focaccia, Mozzarella & Garlic Flatbread, Sourdough Doughballs with Garlic Butter
• Gluten‑free fresh pasta: Aubergine Parmigiana, Prosciutto & Mozzarella, Butternut Squash & Provola
• Gluten‑free gnocchi: Classic Potato, Three Cheese
• Gluten‑free desserts: Classic Tiramisu
Shop the full range of delicious gluten free Italian food.
*Nielsen L12W Free From data to 11.10.25 | Gluten Free Pizza Brands Value Share, Nielsen Total Pizza & Bread Sides L12W data to 04.10.25
| Nutrient | Per 100g | Per serving (166g) |
|---|---|---|
| Energy | 877kj | 1455kj |
| 209kcal | 339kcal | |
| Fat | 7.6g | 12.6g |
| of which saturates | 2.7g | 4.5g |
| Carbohydrate | 29.2g | 48.5g |
| of which sugars | 2.1g | 3.5g |
| Fibre | 1.8g | 3.0g |
| Protein | 5.1g | 8.5g |
| Salt | 1.32g | 2.2g |
| Serves 2 |
Flour Blend (33%) (Corn Starch, Cereal Flours (Sorghum, Red Teff, Buckwheat), Potato Starch, Seed Flours (Flax, Chia), Powder Sugar, Vegetable Fibres (Psyllium, Inulin), Fructose, Apple Extract, Toasted Corn, Thickeners: Guar Gum, Hypromellose, Maize Flour)
Water
Tomato Sauce (28%) (Tomato Pulp, Semi-Concentrate Tomato Paste, Sunflower Oil, Onion, Basil, Salt, Sugar, Garlic)
Mozzarella Cheese (Milk) (15%)
Ham (6%) (Pork, Spices, Salt, Milk Protein, Antioxidants (Ascorbic Acid, Sodium Ascorbate), Natural Flavourings, Preservative: Sodium Nitrite)
Grilled Mushroom (5%) (Sunflower Oil, Garlic, Salt, Black Pepper, Parsley, Oregano)
Sauteed Mushrooms (5%) (Sunflower Oil, Salt, Acidifier: Lactic Acid, Antioxidant: Ascorbic Acid, Herbs, Yeast Extract)
Sourdough Blend (3%) (Brown Rice, Quinoa)
Pomace Olive Oil
Salt
Parsley
Yeast
The White Rabbit Pizza Co. Ltd.,
Unit 25 & 26,
Monument Park,
Chalgrove,
Oxford,
OX44 7RW.
Drop us a line at hello@whiterabbitpizza.co.uk and tell us what you think.
