Nation's Favourite*
*The Nation's Favourite Cake Brand. Sources: Circana (UK) Ltd, All Outlets, GB, Premier Foods Non-Syndicated Retailer Scan Data for Cake, Value & Unit Sales, 52 WE 25 April 2026. VYPR, Nation's Favourite Cake Brand, Mr Kipling Cake was the most preferred brand, chosen by 39.7% of 1,014 consumers surveyed, May 2026.
It's the little things that mean the most like an exceedingly good cake from Mr Kipling.
| Nutrient | Per 100g | Per cake (27g) |
|---|---|---|
| Energy | 1598kJ | 446kJ |
| 379kcal | 106kcal | |
| Fat | 9.9g | 2.8g |
| of which Saturates | 4.5g | 1.3g |
| Carbohydrate | 69.6g | 19.4g |
| of which Sugars | 56.9g | 15.9g |
| Fibre | 0.7g | <0.5g |
| Protein | 2.5g | 0.7g |
| Salt | 0.52g | 0.15g |
| This pack contains 8 portions |
Sugar
Water
Wheat Flour (with Added Calcium, Folic Acid, Iron, Niacin, Thiamin)
Glucose Syrup
Vegetable Oils (Palm, Rapeseed)
Vegetable Margarine (Vegetable Oils (Palm, Rapeseed), Water, Salt)
Humectant (Vegetable Glycerine)
Dried Egg
Whey Powder (Milk)
Fat Reduced Cocoa Powder
Dried Egg White
Palm Fat
Salt
Raising Agents (Disodium Diphosphate, Sodium Bicarbonate)
Emulsifiers (Mono- and Diglycerides of Fatty Acids, Soya Lecithin)
Maize Starch
Preservative (Potassium Sorbate)
Flavourings
Colours (Carmine, Lutein)
Mr Kipling Quality Guarantee
We want you to enjoy these French Fancies at their very best. If you are not completely satisfied, or if you have any questions or comments, please retain the packaging and contact our consumer care team.
Visit www.mrkipling.co.uk
UK: 0800 0223393 (between 9.00am and 5.00pm Mon - Fri)
Freepost Premier Foods Consumer Relations.
ROI: 1800 93 2814 (between 9.00am and 5.00pm Mon - Fri)
Premier Foods ROI,
PO Box No 13008,
Dublin 1,
Ireland.
Your statutory rights are not affected.
