*Britain’s Favourite Cereal A nutritionally packed breakfast made with 100% wholegrain wheat, full of fibre to support a healthy gut. Weetabix doesn’t stop there though; it’s also packed with iron for your brain to help you smash through that big meeting at work and it’s a source of Vitamin B1 to help support your active lifestyle. So, whether you're powering through your morning routine, or taking on whatever the day throws at you, Weetabix gives you the nutritional goodness to start your day the right way. *Britain's Favourite Cereal – *The number 1 cereal brand in the UK and ROI based on the last 52 weeks Wheat bran fibre contributes to an acceleration of intestinal transit. The effect obtained with daily intake of at least 10g of wheat fibre. Weetabix is a good source of Thiamin, Riboflavin, Niacin, and iron which contribute to normal energy-yielding metabolism as part of a healthy diet and lifestyle . THE ORIGINAL SUPERFOOD There’s a reason why people say Someone’s had their Weetabix. It’s a universally understood signal that you’re at your best. Weetabix was a superfood before superfoods were even a thing. Since 1932, we’ve been fuelling Britain with healthy, nutritious breakfasts packed with fibre, a source of iron and Vitamin B1 that help you take on the busy school run, energy to look after the grandkids for half-term, or even boss that big meeting at work! Have You Had Yours?