Acquisition by B&M European Value Retail S.A.

Posted: August 04 2017

Acquisition of Heron Food Group Limited

B&M European Value Retail S.A. (“B&M”), the UK’s leading multi-price value retailer, today announces the acquisition by its subsidiary, EV Retail Limited, of the entire issued share capital of Heron Food Group Limited (“Heron”) a discount convenience retailer operating predominantly in the North of England with 251 stores.

The business currently employs c.3,800 people and has c.1,200 SKUs, including ambient, frozen and chilled foods. Heron’s stores average c.2,500 sq ft of retail space compared to B&M’s UK average of c.19,000 sq ft.

The acquisition of Heron will enable B&M to develop and roll out a complementary, proven and profitable discount convenience grocery brand. The customer profiles of Heron and B&M are similar and both formats are expanding successfully. Convenience is one of the areas of growth in grocery retailing today, although much of this growth to date has been based on premium pricing. The Board of B&M believes that Heron’s expertise and attractive existing store portfolio, when supported by B&M’s proven sourcing, retailing and store rollout capabilities, can bring an attractive new customer value proposition in an expanding sector of the grocery market.

Heron is currently managed and owned by Andrew, David and Michael Heuck. Michael Heuck is retiring from the business as planned, whilst Andrew and David Heuck remain in their existing trading and finance roles with Heron. B&M, alongside the existing Heron management team, will continue to expand and develop the Heron business, initially through the addition of between 10 and 20 new stores per annum.

The Board expects the acquisition to be immediately earnings enhancing. Simon Arora, CEO of B&M commented:

“B&M is already the UK’s leading general merchandise discount retailer, serving 4 million shoppers per week. The addition of a complementary, proven discount convenience grocery brand to our own structural growth story gives the combined business an even longer, exciting growth runway. I look forward to working with David and Andrew Heuck and the Heron team to drive forward our shared ambition to deliver exceptional value for money to shoppers across the UK.”

David and Andrew Heuck commented:

“We are delighted to be joining forces and working with B&M. Both companies share a vision to bring great value to customers and the combination of Heron’s skills with the expertise and resources of B&M will mean the creation of a potent new force in the structurally growing convenience sector. Today’s transaction secures for Heron’s loyal and hardworking workforce a perfect long term home within the B&M Group and provides an exciting platform for the rollout of more Heron stores nationally.”

B&M European Value Retail S.A.
For further information please contact +44 (0) 151 728 5400 Simon Arora, Chief Executive Officer
Paul McDonald, Chief Financial Officer Steve Webb, Investor Relations Director

For media please contact +44 (0) 207 379 5151 Maitland
Tom Eckersley Robbie Hynes

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