Heron Heroes Raise £230k for Teenage Cancer Trust

Posted: May 29 2015

Independent discount retailer, Heron Foods (with the support of kind-hearted customers across the UK), has raised an amazing £230,000 for Teenage Cancer Trust to transform the lives of young people with cancer.

The two organisations have worked together since April 2014 to raise the amount which includes both staff and customer fundraising, with much of the money raised by in-store staff coming up with weird, wacky and wonderful ideas, with the ultimate aim of “Challenging Cancer Together”.

The partnership, originally intended to raise £150,000, ran for a year and smashed its fundraising target. Activities included staff challenges and many inspiring in-store fundraising days that has seen staff dressing up and wearing wigs, costumes, onesies, pyjamas and football shirts to support young people with cancer.

A special mention goes to Heron Foods’ regional manager, Craig Antrobus, who organised “The Heron Foods Mega Challenge”. The mammoth event involved running the 13-mile Great North Run, 110 miles cross-country cycle ride between Silloth in Cumbria and Tynemouth in Tyneside, and the 24.5-mile Yorkshire Three Peaks route – all in three days! The challenge raised a mighty £10,000.

Heron Foods commercial director, Mike Igoe, said: “We’ve taken the Teenage Cancer Trust under Heron Foods’ wing over the last year and we’re delighted to have smashed all fundraising targets raising over £230,000 for this fantastic charity.

“It’s testament to the generosity of our customers and the passion of our employees who have fundraised tirelessly across our heartland in the Midlands and North of England, from personal challenges to team activities. We understand the pain and worry that teenagers and their parents living with cancer have to endure on a daily basis. This fundraising effort is our way of helping and we’re confident Teenage Cancer Trust will make a massive difference with it.

“Our thanks go to everyone involved and for all of our “Heron Heroes” who walked, ran, cycled or climbed, we’re sure the early morning training, aching limbs and blisters were worth it!”

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