Helping to Make Christmas Morning Special for Disadvantaged Children

Posted: December 04 2016

We’ve teamed up with Viking FM & Hallam FM to take part in this year’s Mission Christmas Cash for Kids. Over 50 of our stores in and around the Hull & Sheffield areas will participate in the charity event.

Cash for Kids supports disadvantaged children and every penny raised locally, stays local. We want to help make Christmas morning special for local disadvantaged children.

Launching today (Monday 14th November) and running until Monday 19th December (Hallam FM) and Tuesday 20th December (Viking FM) the initiative will see our stores feature a prominent, specially decorated Mission Christmas Cash for Kids shopping trolley, ready to receive loads of gifts from you – our customers. We’re asking our customers to place gifts in the trolley that would be suitable for children aged between 0-18 years old, in particular the charity struggle to receive gifts for babies and teenagers. We’d like brand new gifts and the gifts must be unwrapped. Food items can also be gifted, so it’s a great excuse for our customers to stock up for Christmas, while picking up a little extra something for Cash for Kids!

It’s not just about buying an extra present this year – a cash donation can also be made. All cash donated will be used to purchase gifts for age groups where the charity is short on donations. If there’s any money left over after Christmas, it’ll go towards Cash for Kids’ next grant round to support local disabled and disadvantaged children. To donate £5 from your phone, you can do so by texting VIKING to 70808* or HALLAM to 70808*.

Mike Igoe, Commercial Director, said: “We’re asking our customers to buy an extra present that we can give to a disadvantaged local child to make their Christmas morning special.

“Cash for Kids is an exceptional charity that responds to the needs of children in our local communities so they can live life to the full and realise their individual potential. We’re happy to lend a little Heron help this Christmas.”

You can find out more about this appeal by visiting either Viking FM’s website or Hallam FM’s website.

*Texts are charged at your standard message rate and 100% of the donation will go to Cash for Kids. Please obtain the bill payer’s permission. For more information, call Cash for Kids’ customer care line on 01642 605681 and view full T&Cs at

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