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Project Penguin Raises £45,000

Posted: May 27 2014

Project Penguin Raises £45,000

Heron Foods is delighted to announce its Project Penguin campaign has raised an incredible £45,000 to protect endangered penguins.

A total of 67 Heron stores in Yorkshire and Lincolnshire have been raising money to support The Deep’s ‘Project Penguin’ since October 2013, which is helping protect endangered penguins in the wild.

Over the past few months, Heron Foods stores have held fundraising events including cycle rides, bag packing days, fancy dress, competitions for shoppers to enter and had collecting tins in stores.

Project Penguin is a conservation programme, raising money to support research and preservation schemes in the wild and was set up following the arrival of The Deep’s own colony of Gentoo penguins this year.

Already, £12,000 has been donated to the Galapagos Conservation Trust who are working to conserve the endangered Galapagos penguin in the Galapagos Islands. This funding has already allowed them to gain vital data on population demographics, environmental conditions, penguin survival rates and diseases, all of which will inform their Galapagos management strategy for the future.

Mike Igoe, Commercial Director for Heron Foods said: “The Deep has carried out some fantastic work and is making a real difference in conservation around the world. The organisation also shares our desire to raise the profile of Hull and make it a ‘top ten’ city.

“Most of all, we want to thank everyone who supported us and we are delighted that the penguins are happy in their new home!” he said.

Colin Brown, Chief Executive of The Deep said: “The partnership with Heron has been great for us, and for the good causes we have been able to support. Some of the efforts by Heron staff have been heroic and I would personally like to thank Mike and the team who have helped.”

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