Heron Foods is p-p-p-picking up speed in its support for endangered penguins at The Deep in Hull this week.
Seven heroic Heron Foods employees will set off on a 255-mile cycle ride from the northern most Heron Foods store in Amble in Northumberland, to the southern most store in March, Cambridgeshire.
The cyclists will take in the towns of South Sheilds, Beverley, Hull and Boston along the way of their three day tour, carrying out the journey on 27th, 28th and 29th March with an aim of raising a fantastic £5,000 for The Deep on http://www.justgiving.com/tourdeheron.
On the final day of the ride, the cyclists will be setting off from The Deep in Hull, for the last leg of their journey.
As well as the organised cycle, Heron Foods stores in the regions have been helping the team to reach their £5,000 target with collection buckets and exercise bike challenges in store – meaning customers can show their support, too.
A total 66 Heron stores in Yorkshire and Lincolnshire have been raising money to support The Deep’s Project Penguin since October 2013, which is helping protect endangered penguins in the wild.
Mike Igoe, Commercial Director for Heron Foods, said: “Heron Foods stores across the Yorkshire and Lincolnshire region are really pulling out all the stops to support endangered penguins with The Deep.
“We chose to support the fantastic work done by The Deep as they are committed to making a real difference in conservation and share our desire to raise the profile of Hull and its outstanding tourist attractions.
“Heron Foods is well known for quality frozen food products so this is also a fantastic fit with The Deep’s new Antarctic penguin display.”