Heron Foods stores in Yorkshire and Lincolnshire are raising money to protect endangered penguins, as part of their new charity support for The Deep in Hull.
Fundraising will be carried out in 67 Heron Foods stores across Yorkshire and Lincolnshire, where there will be collection buckets, penguin cut outs and competitions for customers to enter.
Stores will also ask local community groups such as brownies and scouts to get involved with ‘bag-packing’ days to help raise money.
Mike Igoe, Commercial Director for Heron Foods said: “We chose to support the fantastic work done by The Deep as they are committed to making a real difference in conservation and share our desire to raise the profile of Hull and make it a ‘top ten’ city.
“The Deep, like Heron Foods, is an important employer in Hull. Our most recent store opening in Hull’s Whitefriargate brings the number of Hull stores to 18, and we are committed to this region.
“Heron Foods is well known for quality frozen food products so this is also a fantastic fit with The Deep’s new Antarctic penguin display.”
Project Penguin is a new scheme to raise money to help protect endangered penguins in the wild coinciding with the arrival of The Deep’s own colony of Gentoo penguins that will be joining the attraction early in the spring.
Colin Brown, Chief Executive at The Deep said: “We are delighted to have been named as Heron Foods Charity of the Year and look forward to putting the money raised towards some very worthwhile research and conservation schemes over the coming months.